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Greco Guitars - Jewels From Japan

Posted in Electric Guitar Spotlight by Kirk on the February 9th, 2007

Greco is one of the pioneers of the so-called “lawsuit guitar makers” that flourished in the 1970s. They have been making guitars since the early 1960’s at the Fiji-genGakki plant. However, note that some Fender copies were made in the infamous Matsumoku plant prior to 1967. During this period, Greco made their own series of guitars, but in the early 1970’s, they got into making replicas of original Fenders and Gibsons. In the beginning, their work on these replicas were mediocre due to lack of proper knowledge and materials. But by 1974 or so, their standard of making these copies escalated as they acquired correctly styled hardware. To top that, their craftsmanship were excellent.

In no time, Greco made more clone models of original Fender, Gibson, Rickenbacker, Gretsch, lbanez, (and other brands) than all other Japanese company combined. In terms of quality, skill and knowledge, they beat Tokai to the lawsuit race by at least 5 years.

Eventually, as demand for Greco’s popular replicas grew and the size of the production was getting too large, they relinquished their Stratocaster division to Fender Japan in late 1981. By 1982, Greco Stratocasters became Fender JV Stratocasters, then later MIJ and CIJ Stratocasters. These guitars were made by the same guys who made the Greco “Sparkle Sound,” “Spacey Sound,” “Sparkle Sound,” and “Super Real” Stratocasters from 1977-1981.

Greco still retained the business of selling great Gibson clones and other brand knockoffs of extraordinary high quality up until 1989. After that, the pressure to “cease and desist” production of copyright-infringing designs took its toll on Greco and they decided to change their headstocks and logos to avoid a confrontation with the American manufacturers. No longer will “lawsuit” models of exact Gibson and Fender clones be made by Greco.

Greco copies are becoming extremely rare and demand gets higher as time passes for these vintage collectibles. The best series of Greco by far are the “Super Real” (made in 1980 only) and “Mint Collection” (made from 1981-1990) models, which were made to amazing likeness to original Fenders and Gibson’s. Greco’s 1977-1979 clones are very nice, too, but many have hardware and specs that don’t match up with the Gibson and Fender classic designs.

Greco guitars are fairly easy to date. The letter that (may) begin the serial number corresponds with the month of production, and the next 2 digits tell the year. For example: E804235 would be a May, 1980 “Super Real” model, production number 4,235. Sometimes, Greco didn’t use letters and only numbers, and even separated the first digit from the rest on occasion. When the first digit is separated, it is likely a 1980’s model; the separated digit corresponding to the year of the 1980’s in which it was made.

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