Rickenbacker is one of the oldest brand names in the manufacture of electric guitars. The firm is headquartered in Santa Ana, California, and all of its production takes place there. Rickenbacker is the largest guitar company to manufacture all of their guitars within the United States, which is a key factor in their consistently high quality and prices.
Rickenbacker guitars are noted for their distinctive jangle and chime. They are very trebly instruments and, unlike most electric guitars used in rock and roll, are often played cleanly, without distortion. Because of their tone, the guitars are favored by jangle pop, power pop, and British Invasion-style groups. Though there are exceptions, most hard rock, metal, and punk outfits eschew Rickenbacker guitars because they are not as well suited to tougher, grittier sounds as are other guitars; Rickenbacker basses, however, are a staple of the hard rock genre.